Luxury Loft Living in Birmingham with Help to Buy

Luxury loft living is available in Birmingham with demand high - as the rising cost of living drives homeowners and investors to buy sooner rather than later.

The development of the Priory House apartments has seen the regeneration of an iconic building which was previously home to the Forensic Science Services since the 1950s.

Now transformed into unique apartments by Elevate Property Group, the development offers buyers luxury living space, skyline views, terraces and balconies in the vibrant Southside area of the city.

Elevate’s sales and marketing director, David Hofton, says 60% of the 77,000 sq ft building has already been sold with strong interest from both investors and first homeowners, thanks to Help to Buy.

“There’s no doubt that for buyers with a deposit, it is absolutely more affordable to buy rather than rent in the current market. When you consider the rising cost of living which is affecting the whole country, would-be buyers are looking to buy now and fix their mortgage rate so they have some certainty over their outgoings.”

Buyers are also attracted by the choice of stylish apartments, with residents’ gardens, cycle stores and some car parking also available.

“This is an amazing building and Elevate’s regeneration has been sensitive to it’s history and architecture – there’s not many places in the UK where apartment living includes ceilings of 2.7m high. We are due to complete the transformation work this summer so buying now still gives a great choice of apartment availability too.”

The development in Gooch Street has one, two and three-bedroom apartments available from £222,500 - £625,000. To book your appointment to view the show apartment call Savills on 0121 200 4567 or discover more on Priory House here.