Flexible work-life balance boosts sales at luxury Ashford development

Changes in how and where we work are boosting sales at a luxury Ashford apartments development, according to developers Elevate Property Group.

And a decision to supercharge the outside space at Victoria Point has also contributed to the surge in reservations with 65% of the 216 apartments now sold.

The development is currently being completed and the first buyers are set to move in by mid-October.

More than 140 apartments have been reserved, with the three retail units being snapped up by a convenience store, beauty salon and an estate agent.

David Hofton, sales and marketing director at developers Elevate Property Group, said that the lockdown period caused by the coronavirus pandemic had boosted buyers’ focus on outside living.

“Clearly, the Covid-19 pandemic has changed working patterns, so while travel time to the City is still important, many employees have got used to working from home.

“Where privacy is required, buyers can make and receive calls in their apartments, most of which have a balcony, but when they want to work in a more communal atmosphere, the super lounge and enhanced garden areas are ideal.

“It’s unclear whether a full time return to the office will ever take place for many people, and that is why Victoria Point is proving so popular with those looking for a flexible working lifestyle.”

He said that Victoria Point was proving popular across the board, with purchasers ranging from first time buyers, to downsizers and investors.

The development’s proximity to Ashford International Railway Station has also been a major factor, with Victoria Point just 36 minutes from London’s St Pancras International Station, and time to other London stations ranging from 29 minutes to Stratford International to 60 minutes to Waterloo.

Victoria Point offers a range of studios, one, two and three bedroom apartments with prices currently ranging from £142,500 to £355,000. Buyers will have the benefit of a concierge service, a superb residents’ lounge, extensive landscaped gardens and parking.

The two show apartments have been moved into the Phase II of 200 apartments, and appointments for viewings under social distancing rules and required health and safety measures are being taken by agents Savills.

David Hofton said: “Right from the early stages of design, we had always included a very special, landscaped south-facing garden, and the constraints of lockdown have really brought into sharp focus just how important outside space is to both physical and mental health.”

Professional garden designers were briefed to produce a compelling, peaceful area including restful breakout areas, whether for work or relaxation, to include a boules court and exercise areas, and incorporate bespoke garden furniture into the gardens which approach half an acre.

The gardens have delightful views over the Great Stour river and access to Victoria Park.

Mr Hofton added: “The super lounge provides work and rest areas for all residents and the redesigned garden area is a natural extension of this open space during fine weather.”

He added that interest in Victoria Point is also being driven by the news that planners have given the go-ahead for a £250 million film studio complex which could create more than 2,000 full time jobs. The studios, with Netflix and Amazon already showing interest in the facilities, will be located on the disused Newtown rail works close to the Designer Outlet.

For further information, call Savills on 0845 155 1101, email or view the development at