Elevate’s Edith Walk development in Malvern recommended for approval
Midlands independent property developer Elevate Property Group is hoping for the final green light on its planning application for a luxury development of 17 homes and three commercial units at Edith Walk in the heart of Great Malvern.
Planning officers are recommending approval for the Edith Walk development, currently a disused private car park and derelict buildings adjoining Waitrose and the rear of the Foley Arms on the Worcester Road. The application will be reported to committee on 30 June.
Elevate Property Group was responsible for the highly commended and Sunday Times-featured schemes at Wells House, Coach Houses and the former Holywell Chapel in Malvern Wells where Edward Elgar used to teach music.
Elevate’s MD Steve Dodd said: “We have worked hard over a period of several years to perfect our proposal to bring this partially derelict and disused part of Malvern back to life and redevelop this pocket of land between the High Street and Waitrose.
“At every hurdle, our specialist and highly skilled team has worked with local planners and consultees to ensure all policy issues have been adequately addressed and that the best quality proposals have been presented for what is unquestionably a tricky site to develop.
“Our planning consultant from Ridge has worked very closely with the Planning Team at Malvern Hills District Council to work around some of the key constraints associated with the site to produce a high-quality scheme that regenerates a key area of the town providing a significant enhancement to the Malvern Conservation Area.
“The proposals have also enabled the retention of several key trees across the site, made suitable provision for biodiversity enhancements and will improve pedestrian connectivity contributing to the provision of a zebra crossing on Worcester Road.
“During long periods of consultation, we have been encouraged by the support for our proposals from the town council and planners.”
Steve Dodd added: “The new Edith Walk development will bring commercial activity to the street frontage, with three retail units, while creating desirable, quality homes in a central location that will regenerate this key brownfield site in the most viable way.”
The company is building a national reputation for the quality of its residential-led schemes. Current high-profile developments throughout the country include Victoria Point (Ashford), Alban House (Hereford), Trent Bridge Quays (Nottingham), Princes Gate (Solihull), Heaton House and Priory House (Birmingham).