Journal
Elevate supporting city artists in Birmingham
Elevate Property Group has revealed its continuing support for contemporary Birmingham-sourced art as it announces the practical completion of Tennant Street Lofts.
Sales and marketing director David Hofton said the first buyers moved in before Christmas and the city centre development is now more than 75% sold out.
The mural unveiled in the reception area of the luxury development of 40 two bedroom apartments follows on from Elevate’s commission of a striking Peaky Blinders-themed mural at its St Paul’s House development.
The mural at St Paul’s House depicts actor Cillian Murphy as gang leader Tommy Sheldon and was painted by Birmingham artist Zoot.
The latest artistic creation at Tennant Street Lofts is by local artist brumhaus.
Elevate tasked creative consultant Chris Brooke to design the lobby area in their latest city centre development to be completed.
He commissioned brumhaus to stretch one of his cityscapes in scale to fit the massive 15 metre long wall. The job of transferring the artistic concept on to the reception wall was given to Jim Kerr of Seven 9 Signs, who spent eight days completing the masterpiece – finishing it on the last day at 3.30am.
brumhaus is the trading style of Birmingham artist Alexander Edwards who was born in the city and attended Bournville Institute of Art & Design and the University of Wolverhampton.
His trademark style is the use of geometric patterns and architectural features with his work interpreting places and spaces, creating unique visions of buildings and city skylines.
Steve Dodd, managing director of Elevate Property Group, said: “When we build, we create lasting statements about our commitment to style and quality of construction.
“In the same way, we want to make a statement, both for our buyers and their guests, when they arrive at an Elevate development.”
He added that the artists to be commissioned for Elevate’s developments in the Jewellery Quarter at Assay Lofts in St Paul’s Square and at Cliveland Street would be announced shortly.
“Wherever we are developing, in Birmingham, Kent, Nottingham, Derby, Hereford or Gloucester, we will always seek to support local artists and give them a big ‘canvas’ and window on to the wider public market.”
The company recently obtained planning permission in Cliveland Street for the development of 52 apartments - 30 two bedroomed and 22 one bedroom apartments - to be built for the private rented sector.
The Cliveland Street development is part of an ongoing development programme in which Elevate has secured sites and has plans in preparation for another 250 new homes around the city.
Elevate Property Group currently has nationwide interests in 1,300 plots with a gross development value in excess of £330 million.
