Let’s have a heart-to-heart about finding your first home

First time buyers and forever lovers will have the chance to celebrate in style at a special Valentine’s viewing day at a luxury Birmingham apartment development.

The doors at Priory House’s ultra-stylish show apartment will be open for buyers to enjoy bubbly, chocolate and cupcakes – courtesy of developers Elevate Property Group.

Selling agents Savills are hosting an Open Day at the former Forensic Science building in the Southside District in Birmingham from 10 am to 3 pm on Saturday 19 February.

Priory House has just been approved for Help to Buy (HTB) for first time buyers and with prices for a one bedroom apartment from £180,000, the development sits well within the regional HTB limit of £255,600.

Some 36 of the apartments are eligible for HTB and already over 20% of the 79 have been snapped up.

David Hofton, Elevate’s sales and marketing director, said: “We have a great selection of apartments available with 36 of the remaining one-bedroom plots qualifying for Help to Buy and we are urging buyers not to miss out.

“Book your appointment for our Open Day on Saturday 19 February and be prepared to fall in love – with the choice apartments at Priory House.

“If you’re looking for your perfect match, you need look no further!”

The conversion of the iconic building into 79 loft-style apartments is now well underway with completion scheduled for July this year.

Mr Hofton added: “Priory House is situated in Birmingham’s cultural heartland, and the Southside District embraces Chinatown, theatreland and the LGBTQ Quarter – providing an area as welcoming and individual as its residents.

“Southside is currently being transformed into the new ‘front door’ of Birmingham’s city centre by the £8.7 million Enterprise Zone Investment Plan, and with Priory House our vision has been to create a new address at the iconic epicentre of this emerging hotspot.”

Prices at Priory House range from £180,000 for a one bedroom apartment to £625,000 for the penthouse apartment. Already 18 apartments have been reserved off-plan and Elevate expect this to accelerate as the market leading build quality becomes apparent.

Addressing the current major concerns in the apartment market, Priory House comes with a 250 year lease and with no external cladding or combustible material is expected to be offered with an ‘A’ grade EWS1 rating.

The development has landscaped communal gardens and balconies, providing much sought-after outside space, and the overall style and aesthetic has much in common with Elevate’s first Birmingham project, the very successful Concord House on Holloway Head.

Priory House also has a bike store for all apartments and the option of gated parking for the larger and more expensive plots.

Savills New Homes in Colmore Row are the selling agents and a spectacular show apartment is available for viewing by appointment -

Elevate Property Group has built a reputation for quality medium rise residential developments in the past decade and is acquisitive, constantly looking for more redevelopment opportunities.

In its first ten years, Elevate has constructed over 1,000 homes and in 2022 alone will be starting work or completing a further 628 properties.