Festive flurry feeds huge surge in enquiries for Heaton House
Elevate Property Group has experienced a huge rise in website traffic with prospective city home buyers searching for more details of the Birmingham developer’s Heaton House project in Camden Street in the Jewellery Quarter.
David Hofton, Elevate’s sales and marketing director, said the Heaton House development had more inquiries and individuals registering their interest over the Christmas and New Year period than all the firm’s other developments together.
Elevate is undertaking a prestigious restoration of the historic 19th century Georgian villa, Heaton House, and the scheme also provides 14 townhouses with terraced gardens, 42 apartments including six lofts and on-site gated car parking.
Knight Frank’s Birmingham office has been appointed to market the development.
Heaton House will be formally launched on the market on Thursday 20 January when buyers will be able to meet the agents, developers, study the model of the site, the high specification and ‘cherry pick’ and reserve a plot of plan.
Peter Smith, associate at Knight Frank New Homes Birmingham, said: “Elevate Property Group delivers tremendous developments in popular areas, and we are excited to be launching their latest project that will provide exclusive, quality homes in a much sought-after area.”
Kavannagh Construction began work on the Camden Street site in May last year, and completion of the scheme is scheduled for the third quarter of 2022.
The project includes the restoration of the historic Georgian mansion, Heaton House, originally a Regency villa that dates back to the beginning of the Jewellery Quarter.
The original Heaton House was the home of a leading Birmingham merchant, William Cotterill. It was an early 19th century villa on Camden Street, which at the time was part of the middle class suburban developments that grew up on the fringes of the city centre in Birmingham.
When completed, this will provide a luxurious 3,455 sq ft, five bedroom dwelling.
David Hofton, sales and marketing director, said: “Heaton House, during its refurbishment programme, will provide a prestigious marketing suite and show home for buyers wishing to see the quality and finish delivered by Elevate Property Group, while construction of the new build properties is underway.
“The scheme, which also includes 4,300 sq ft of commercial space, has on-site gated parking for the town houses with electric vehicle charging points and a bike park.”
The news of strong interest in Elevate’s Heaton House development comes after a warning before Christmas from leading Birmingham independent residential agent Davidson Estates of a drastic shortage of new build starts in the city.
However, Elevate is bucking the trend and will start or deliver some 234 new homes in Birmingham alone this year.
David Hofton said: “We are already well ahead with construction on 57 properties at Heaton House, and will be delivering 79 apartments at Priory House, the former Birmingham Forensic Service offices in the Chinese quarter, and 85 new apartments in Price Street.
“And we are in the process of seeking planning permission for a mixed use development of 11 three bedroom townhouses and 2 two bedroom duplex apartments at Sapcote Yard, at 78 Camden Street.”
This year will also see work starting on 258 apartments at Liversage Street Derby, 60 new apartments on the next phase of the popular Princes Gate development in Solihull, and the second phase of the Trent Bridge Quays development in Nottingham will also provide 58 new homes, with construction commencing on 18 new homes at Edith Walk, Malvern.
Elevate Property Group has built a reputation for quality medium rise residential developments in the past decade and is acquisitive, constantly looking for more redevelopment opportunities.
In its first ten years, Elevate has constructed over 1,000 homes and in 2022 alone will be starting work or completing a further 628 properties.