Elevate Property Group’s first South East venture
Construction is well underway on Birmingham-based independent housebuilder Elevate Property Group’s first venture into the south east.
Elevate is building 216 apartments on a new development named Victoria Point on Victoria Road, Ashford. The site will also accommodate a 120-bedroom hotel.
Leicester construction company J A Ball Ltd has been appointed main contractor on the site and completion is scheduled for Spring 2020.
The £55 million project will include a selection of one, two and three bedroom apartments with prices currently ranging from £142,500 to £340,000.
The development boasts a concierge service and a superb residents’ lounge.
Most apartments have balconies or terraces with views over the landscaped gardens and the River Stour, and the penthouses benefit from roof gardens.
Steve Dodd, managing director of Elevate, said: “We were offered the opportunity to acquire this empty site directly opposite Ashford International railway station in a prime area of Kent. We recognised the tremendous potential with significant investment already made in the town and an ongoing commitment to other projects.
“Not only is Victoria Way just 36 minutes from London’s St Pancras International Station by rail, it also connects via HS1 to Lille in under an hour, Brussels in 1 hour 39 minutes and Paris and Brussels in under two hours via the high speed Eurostar services.”
Time to London stations ranges from 29 minutes to Stratford International to 60 minutes to Waterloo.
Steve Dodd said: “We are mindful that the ‘within one hour to London’ factor is a strong selling point, but such good access to Europe and the rest of the south east of England is also a tremendous plus.
“Ashford is an area that has long been marked for expansion and we are pleased to be able to contribute to the further economic growth of the town.”
Savills have been appointed as the selling agents. Currently available to reserve off plan following an initial release in May, 30% of which is now sold, the next tranche of units will be released in September.
Tom Bryant Savills director, residential development, said: “Ashford has a lot of growth potential helped by its excellent connectivity and this is being supported by strong endorsement and investment from local stakeholders.
“Victoria Point’s excellent specification and public realm will contribute to Ashford’s town centre identity and sense of place. This is gateway site for the town and we have seen strong demand from both the domestic and international market.”
Manny Aparicio of national construction consultancy Naismiths, said: “Naismiths are delighted to be acting as employers’ agents and quantity surveyors on this landmark scheme in Ashford. Elevate Property Group are known for delivering a quality product and we are looking forward to working alongside them to deliver their vision for this development.”
Elevate Property Group is a highly respected home builder, renowned for its quality of construction, service standards and timely delivery.
With its head office in Birmingham, it has many development interests in its home city and has recently acquired sites in Nottingham, Derby, Coventry, Gloucester, Hereford, Solihull and plans to deliver well over 1,000 new homes over the next 3 years.
Steve Dodd said: “Elevate Property group has expanded rapidly in the last few years and, along with joint venture partners Investin plc, has attracted significant financial backing for projects of this magnitude, we are open for business and are keen to receive more proposals like Victoria Point, and being independent we can make fast decisions.
“We are committed to much-needed housing delivery in the south east and our intention is always to have our developments completed and occupied within two to three years of acquisition.
“We welcome expressions of interest from site owners, investors and local authorities,” he said.